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¿Agradeces a tus pacientes después de consulta? – Med Marketing

¿Agradeces a tus pacientes después de consulta?


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¿Agradeces a tus pacientes después de consulta?

Claro, es muy importante lograr que nuestro prospecto de paciente vaya a consulta porque significa que logramos captar su atención y está de acuerdo con nuestros servicios ofrecidos, pero ¿Cuantos de nosotros agradecemos a nuestros pacientes por haber elegido y confiado en nosotros su salud?

Tenemos que entender que nuestro giro de salud es una parte muy importante en la vida de las personas, al elegir un paciente operarse, checarse o consultar un medicamento con algún médico está eligiéndolo porque le dio confianza, le gustaron las recomendaciones o simplemente tiene una buena reputación.  Bueno para lograr esto es importante tener una imagen clara y cuidar mucho los detalles, pero no todos nos fijamos en la post consulta o después de la consulta.

Si un paciente se sintió cómodo con el servicio que le ofreciste, puede optar por hacer una consulta de nuevo. Ahora imagina si le mandamos un E-mail de agradecimiento por haber confiado en nosotros, ¿Suena bien no? Esta estrategia es muy importante por 3 razones:

 

  1. Valida el e-mail del paciente: Una buena manera de obligarnos a pedir los datos de paciente necesarios.
  2. Es de utilidad: Sabemos donde encontrar el documento en caso de necesitarlo.
  3. Abre un nuevo canal de comunicación con el paciente: una manera de fidelizar a nuestros pacientes.

 

¿Qué debe contener un e-mail de agradecimiento?

  • Da las gracias: Puede ser en el título o en el cuerpo del mensaje.
  • Incluye un enlace: Puede ser a tu sitio web en donde presentes más servicios.
  • Incluye mensaje con invitación abierta: Dar a entender que van a seguir recibiendo e-mail de nuestra parte.
  • Incluye tus redes sociales.

 

Es muy importante mencionar y aclarar que aunque el e-mail tenga información, no hay que hacerlo muy tedioso para que el paciente no se hostigue, siempre envíalo personalizado y firmalo o incluye tu nombre. ¡Es una buena oportunidad para probar cosas nuevas!

 

 

 

 


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